Retail marketing is an industry that requires years of experience and knowledge in which techniques used are time tested. Retailers are able to make the most from their layouts by analyzing the patterns of their customers inside the store and finding out the trip touch points that can trigger an emotional response. click here for more counter display
Whether you believe it or not, a big number of stores nowadays depend mostly on point of sale display stands. As a matter of fact, this is intentionally done to encourage people make impulse purchases. It’s that some of it works while others need some tweaks. Following is a quick overview of the 3 best POS display units that many marketers use in their stores. see more here point of sell display
FSDU – known also as Free Standing Display Units that are positioned around shops at the key areas in the customer’s journey. These are especially useful when promoting limited edition products or short term offers. Because of the fact that they’re free standing, they can be set up easily and then tucked in again when the promo period is over. go here for more https://en.wikipedia.org/wiki/Packaging_and_labeling
Usually, these are redesigned depending on the season or promo being run and ensure that it looks interesting in the eyes and exciting. You can see this oftentimes at the entrance of the store where it gets the most attention.
CDU – this basically means Countertop Display Units and as what the name suggests, it is positioned on top of counters to possibly encourage impulse purchases before customers finally make a purchase. Because they are small and that the counter is typically a noisy area filled with different products that are competing for attention, CDU have to be eye catching.
The cutouts are used normally and it have a strong branding that alerts customers to the product they buy impulsively similar to chocolate bars and chewing gum.
Wobblers – these are widely used in big supermarkets and put on at just shelf level to trigger the impulse buying of customers. They can be offering inspiration or based and work well if you like to trigger an emotional response.
Well of course, there are many other forms of point of sale display items that retailers are using and they’re becoming more and more creative. Since shoppers of today are becoming savvier on their purchases, store owners are thinking out of the box on how they’re going to use it and strategically position it on their shop. POS marketer is more about creating theatre within the shop and knowing what will trigger the buyer response from customers and also, new ideas are tried by leading retailers and by their POS agencies as well.